Information Sharing on Social Media by Multicultural Individuals

Drawing upon social cognitive & network theories, this study examines individual-level and network-level factors which potentially affect multicultural individuals’ information sharing behavior via media. The data has been collected from the foreigners (multicultural individuals) who visited visa centers in three different cities China. proposed model tests a combined effect of past experience (PE), trust (TR), perceived benefit (PB), richness (RI), attitude (ATT), on (Beh). analyzed through Structural Equation Modeling (SEM). results illustrate PE, TR PB positively affects ATT further influences Beh. Since scant studies focus individuals – research contributes to IS literature, particularly media perspective. are likely be useful guidance for practitioners scholars intending evaluate behavior.